The Concept of Corporate Social Responsibility in Strategies of SMEs

Abstract

In the modern-day economy, the success of an enterprise is increasingly decided by ethical issues. Enterprises are undertaking action in the sphere of building socially responsible firms whose bases are those of values and ethical norms. Corporate Social Responsibility (CSR) signifies long-term action that is directed towards the internal and external environment. With regard to the importance of the problematic issues of ethics in the business activities of enterprises, the main aim of this paper has been set out theoretical and empirical ways of utilising the concepts of corporate social responsibility in the development of small and medium-sized enterprises.

Keywords

• corporate social responsibility
• small and medium-sized enterprises
• strategy
• business ethics