Metrics for assessing retailers based on consumer perception

Abstract

The article suggests a new look at trading platforms, which is called “metrics.” Metrics are a way to look at the point of sale in a large part from the buyer’s side. The buyer enters the store and make buying decision based on those factors that the seller often does not consider, or considers in part, because “does not see” them, since he is not a buyer. The article proposes the classification of retailers, metrics and a methodology for their determination, presents the results of an audit of retailers in St. Petersburg on the proposed methodology.

Keywords

• metrics
• assessing
• retailers
• consumer perception