Language mechanism used to manipulate publics opinion in English and Russian news texts

Abstract

The paper touches upon some implicit language mechanisms used by British, American and Russian mass media, particulary in news texts, to influence public opinion by forming some specific stereotypes in the minds of the masses while relating to political and social events as well as countries and public figures.

Keywords

• языковое манипулирование
• манипулятивное воздействие
• общественное сознание
• идеологема
• эмоциональная оценка
• эвфемизация