THEORETICAL FRAMEWORK ABOUT TOURISM DESTINATION COMPETITIVENESS

Abstract

Identifying the factors that determine the degree of competitiveness of a tourist destination implies a sustained effort on the part of the researchers considering the complexity of tourist phenomenon. The competitiveness of a tourist destination is given by the following features: natural and anthropic resources, specific and general infrastructure, the offer of tourist services, tourist destination management, adopted marketing policies, care towards the environment, the cooperation between authorities and private sector, marketing conditions. The main purpose of this paper is to provide a theoretical perspective regarding tourist competitiveness in the sense of presenting the different approaches of the concept in the last three decades as well as illustrating patterns of tourist competitiveness.

Keywords

• tourism destination competitiveness; determinants of destination competitiveness; factors; competitiveness model