Detecting universal structure and effects of typefaces

Abstract

This study investigates the effects of universal and specific characteristics of typefaces with combined method—through comparison of the results of digital analysis and subjects’ responses to binary images stimuli. Results point to the dependency of the response in relation to the isolated characteristic of the universal structure. In other words, with the combined method in this study we disclose that certain attributes are assigned to typefaces in accordance with their matching or mismatching to the universal structure. The findings open the question of the functionality of existing classifications, and the need of redefining the old, or establishing the new classification systems of typefaces.

Keywords

• SSIM
• typeface
• typeface personality
• universal structure