THE POTENCIALITY OF TRANSMEDIA NARRATIVE AND THE PRACTICE OF READING AND TEXTUAL PRODUCTION

Abstract

In this article we have reflect on the digital culture and its implications in education field, emphasizing the characteristics of the transmedia narrative. The objectives were to discuss the relationship between transmediation and the education, based on the methodology of teaching of textual genres with students of the social communication course - journalism of a private university in the brazilian northeast. We also used as methodology the bibliographic research and participant observation. As a result, we conclude that the elements of the transmedia narrative in the students's textual production have presented advantages and improvements for the educational process.

Keywords

• Cultura digital. Narrativa transmídia. Gêneros textuais.