Market-Driven Management in Community Events

Abstract

The potential of tourism-based activities to help achieve environmental preservation and conservation has been recognised. Events are frequently identified in plans for destination development and promoted as an attractor for leisure activity visitors. Festivals and events might be considered a means to achieve sustainable development aims, whenever social, economic and environmental objectives are included in the policy makers’ agenda and translated into factual measures.

Keywords

• market-driven management
• global markets
• tourism
• network
• community events
• event management
• destination development