Economic analysis and marketing margin of pistachios in Turkey

Abstract

Abstract Background In this study, producer and consumer prices and the marketing structure of pistachios in Turkey were examined. Between 2003 and 2017, production, consumption, foreign trade, price fluctuations, and marketing were emphasized. It was determined that the number of fruit trees in pistachios increased. According to current and real prices, pistachio marketing margins are calculated, and producer and consumer chain indexes are calculated according to current prices and compared with annual inflation rates. Supply and demand models related to pistachio were estimated and interpreted statistically. Results As a result, the real price of walnut and periodicity on the amount of pistachio production, on the consumption of Pistachio, the costumer real price of pistachio, population, and periodicity were determined to be effective. Conclusion Demand elasticity in pistachio (1.055) was found to be greater than supply elasticity (0.306), and consumers’ sensitivity to price changes was much higher than that of producers.

Keywords

• Pistachio
• Marketing structure
• Price fluctuations