The publishing consumption. The reading habit of college students CUCEA UDG

Abstract

This paper presents a reflection on the situation in college students at the Universidad de Guadalajara, in relation to the practice of reading and consumption of publishing products. It examines the reading preferences of students to the magazines, newspaper and book. From there it weaves the established relationship between consumption and reading, to thereby understand the current state of consumer publishing at the U. de G. In this paper the type of research was descriptive, with field design, not experimental, for which it was developed and implemented an instrument to collect data on smoking, consumption and preference of cultural products, a sample which involved 491 college students Centro Universitario de Ciencias Económico Administrativas de la Universidad de Guadalajara. The results indicated that the habit of reading is not predominant over other leisure activities. As for the preference of the editorial product showed that magazines and newspapers are more favored than the book, in its consumption by students, and that the price of it if it is a factor in their purchase. We conclude that in the time devoted to reading a professional book is not very encouraging.

Keywords

• consumo editorial, lectura, preferencia, hábito de lectura, libro,