The development and current state of the legal norms for comparative advertising in Russia

Abstract

This article analyses the history and current state of the legal norms for Comparative Advertising in the Russian Federation since 1991. In this article raises the issue of the need of reforming the legislation in this area.The author gives a brief description of the statutory regulation for this kind of advertising at present with focus on a rather vaguely formulated prohibition against inappropriate comparison of goods in the federal law «On Advertising». At the end, the article offers a brief author’s conclusions and proposals for reforming Russian Federal Law «On Advertising» and the development of special norm on advertising, containing a comparison of the advertised goods with goods of competitors.

Keywords

• реклама
• сравнение рекламируемого товара
• конкурент
• некорректное сравнение