Forgery and Narrative in Architecture Design Communication

Abstract

Although in the wake of the tradition of photomontage and collage, the communication Alberto Campo Baeza and Raphaël Gabrion adopted to present their architectural proposal for a new facility building for the Louvre in Liévin demonstrates an innovative connotative power of intertextual elements added to the basic renderings. In particular, artworks and cinema-referred elements added to the perspective renderings are used to unfold their semantic range, to orient the reception and to discuss on the threshold between fictive and scientific, where forgery can be paradoxically used to tell the truth.

Keywords

• design communication
• digital collage
• louvre
• alberto campo baeza
• raphaël gabrion