Marketing i Menedžment Innovacij (Sep 2015)
Research of the factors which cause strategic changes in organization’s behavior
Abstract
The aim of the article. The aim of the research is theoretical analysis of the influence of factors that cause strategic changes in organization’s behavior and systematization of these factors. Authors suggest recomendations for realization of the chosen directions of organization development. The results of the analysis. It is analyzed the main features of innovative strategy, organizational changes and organization’s behavior. Innovative strategy is understood as the algorithm of protracted purposeful measures necessary for the achievement of advantageous results under potential possibilities. Realization of innovative strategy supposes that organizations will be need to resort the system of strategic changes. Taking into account the folded theoretical and practical generalizations, it is possible to distinguish two groups of strategies that are the most actual nowadays – technological and marketing. During realization of innovative strategy to guidance of organization, it will be necessary to take into account the external and internal factors that influence the behavior of organization. It is possible to choose the directions of strategic changes that can increase the effectiveness of organization activity and terms of changeability of environment and the use of those possibilities that are opened. Conclusions and directions of further researches. Thus, it is possible to draw conclusions, that the offered systematization of factors of external and internal environment of organization is the basis for visualization of long-term prospects of organization, forming the directions of strategic changes in its behavior.
