The Organizational-Economic Provision of Reengineering of Marketing Activity of Ukrainian Machine-Building Enterprises

Abstract

The article is aimed at developing an organizational mechanism to provide reengineering of the marketing activities of machine-building enterprise for further development of the appropriate methodical recommendations. The meaning and role of organizational structure in the sphere of reengineering are disclosed, the key aspects and principles of its construction are defined; the key elements, in particular business processes, and their role in organizational structure as well as properties of the organizational system are researched; content of the basic components of the organizational mechanism of the provision, their role and peculiarities of communication between them are analyzed. The new attitude to the principles of construction, functional content and content of the constituents of organization of enterprises allows to realize the wide functional potential of organizational possibilities within the terms of reengineering, as well as to form an organizational mechanism of post-reengineering company. Certain aspects of development of the organizational mechanism create the preconditions and disclose a potential instrumentarium for effective and efficient methodical recommendations as to reengineering of marketing activities of Ukrainian machine-building enterprises.

Keywords

• machine-building
• marketing activity
• reengineering
• business process
• organization
• post-reengineering company
• organizational structure
• circular principle
• resource
• strategy
• business environment