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Comentários de Viagem na Internet: Fatores que influenciam a intenção de escolha de um destino de viagem

PASOS Revista de Turismo y Patrimonio Cultural. 2017;15(1):229-244

 

Journal Homepage

Journal Title: PASOS Revista de Turismo y Patrimonio Cultural

ISSN: 1695-7121 (Print)

Publisher: Instituto de Investigación Social y Turismo

Society/Institution: Universidad de La Laguna (ULL)

LCC Subject Category: Geography. Anthropology. Recreation: Recreation. Leisure

Country of publisher: Spain

Language of fulltext: English, Spanish, French, Portuguese, Italian

Full-text formats available: PDF

 

AUTHORS


Danilo Serafim da Silva

Luiz Mendes-Filho

Cynthia Correa

EDITORIAL INFORMATION

Double blind peer review

Editorial Board

Instructions for authors

Time From Submission to Publication: 40 weeks

 

Abstract | Full Text

User‑Generated Content (UGC) has been acquired significant importance as a decisive factor in the process of purchasing tourism services and products via Internet, as well as the choice of tourist destinations. For this research, it was used the Theory of Planned Behavior (TPB) to analyze the use of Online Travel Reviews (OTR) as a factor influencing the intention of choosing a travel destination. It is a quantitative and exploratory‑descriptive research with a survey type data collection with 120 people, whose results were analyzed by Structural Equation Modeling with the Partial Least Squares technique. It was found that the use of OTR can influence the intention of choosing a tourist destination for people who plan trips online.