E-commerce w małych i średnich firmach

Ekonomiczne Problemy Usług. 2015;117

 

Journal Homepage

Journal Title: Ekonomiczne Problemy Usług

ISSN: 1896-382X (Print); 2353-2866 (Online)

Publisher: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego

LCC Subject Category: Social Sciences: Commerce: Business: Marketing. Distribution of products | Social Sciences: Finance

Country of publisher: Poland

Language of fulltext: Polish, English

Full-text formats available: PDF

 

AUTHORS

Magdalena Ratalewska (Uniwersytet Łódzki)
Janusz Zrobek (Uniwersytet Łódzki)

EDITORIAL INFORMATION

Double blind peer review

Editorial Board

Instructions for authors

Time From Submission to Publication: 26 weeks

 

Abstract | Full Text

The emergence of e-commerce technology promotes tangible, favourable changes in the manner of doing business by enterprises. Nowadays there are many well-documented benefits of the introduction of electronic commerce by SMEs. These benefits are related to the expansion of customer base, increased investments in new products, entering new markets and streamlining business activities. The aim of the paper is to show the extent to which SMEs use the potential of e-commerce.