The Influence of User-Adapted, Instructive Information on Participation in a Recycling Scheme: A Case Study in a Medium-Sized Swedish City

Abstract

Several theories and case studies have shown that information has little or no direct influence on waste sorting behavior. However, it is often suggested that information plays a vital role by indirectly influencing behavior. This contribution sheds light on how instructive information influences users of a recycling scheme in terms of perception, knowledge and waste sorting behavior. The study was performed as a case study on a student population in a medium-sized city in Sweden. An intervention in the form of modified information that was provided to the users was studied. This information was instructive in nature and adapted to the participants’ needs using the Recycling Behavior Transition procedure, where the users are involved in the development and modification of recycling schemes. New information was designed after investigating how the participants perceived the original information on correct waste sorting, as well as ascertaining their preferred channel for providing the information. Pick analyses and surveys were conducted before and after providing the user-adapted information. The results indicated a trend towards correct participation in the recycling scheme. These results are also discussed in the theoretical context of the Motivation-Opportunity-Ability-Behavior model. The study shows that user-adapted, instructive information can have a significant influence on people’s knowledge of correct waste separation and their overall perception of information.

Keywords

• recycling behavior
• separation at the source
• household waste
• information
• user involvement