Bìznes Inform (Apr 2023)
The Forms of Digitalization of the Tourism Industry of Spain
Abstract
The article examines the functioning of the tourism sector in Spain, which is a competitive, highly profitable national business whose efficiency directly depends on the information database and digital technologies. It is substantiated that the accelerated digital transformation of tourism in Spain will help to stimulate economic growth, increase labor productivity and increase employment of the population. The seven most important forms of digital technological solutions used in the Spanish tourism industry are allocated: 1) mobile technologies today perform a whole range of services in the digitization of the tourism sector; 2) augmented reality (AR) has also entered the world of travel in Spain owing to the opportunities it can offer to those who wish to travel virtually; 3) the Internet of Things (IoT) promises to bring significant updates to the tourism industry and will become a major transformational factor in personalizing the customer experience over the next few years; 4) virtual assistants Siri and Alexa are being used by hotels to provide digital comfort for tourists; 5) the multiplier effect of the use of Big Data technologies in the Spanish tourism industry allows to build effective interaction between the government and business communities, improve and personalize travel services; 6) travel companies that rely on Blockchain functions to develop their loyalty and reward programs, certainly create a competitive advantage over other entities in the tourism market; 7) travel technology is becoming even more powerful thanks to the 5G networks. It is justified that in the future, the digitalization of tourism will be accompanied by a further process of squeezing the traditional companies with offline offices out of the tourism market along with the development of tour design according to the parameters individually set by each specific client.
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