Taking on Social Media as New Gatekeepers among Young People: A Call upon Digital Literacy

Abstract

Today’s public sphere is increasingly shaped by a dynamic, global, cross-cutting digital landscape, mostly ruled by social media and algorithms. Individuals are the raw material, the product, in this digital scenario, insofar as they generate and create information that coexists and is consumed alongside the information generated by the media outlets. In this context, this study focusses on an international sample from three countries (Spain, Colombia, and Costa Rica) to study the youngest information consumption, the trust they relay in media used to get informed, and their perceptions. The research was articulated from a quantitative methodological approach, focusing on a descriptive and correlational perspective. The results show interesting and innovative outcomes that point out that country origin does not constitute a significative factor when describing consumption patterns related to social media. It was confirmed in the study that these scenarios seem to become the new gatekeepers for young people, who barely consume traditional media such as press or radio broadcast. The lack of trust in the media that they consume to get informed is a matter of awareness, and digital literacy is described to be the most appropriated solution in a transformative normality in which young people do not consume information from traditional media.

Keywords

• social media
• students
• information
• disintermediation
• media
• communication