The prospects of integration of the advertising market of Ukraine into the global advertising business

Svitlana Dombrovska; Viktoriia Shvedun; Volodymyr Streltsov; Kyrylo Husarov

doi:10.21511/ppm.16(2).2018.29

Problems and Perspectives in Management (Jun 2018)

The prospects of integration of the advertising market of Ukraine into the global advertising business

Svitlana Dombrovska,
Viktoriia Shvedun,
Volodymyr Streltsov,
Kyrylo Husarov

Affiliations

Svitlana Dombrovska: Doctor of Science in Public Administration, Professor, Honored Worker of Education of Ukraine, Head of the Research, Educational and Production Center, National University of Civil Defence of Ukraine
Viktoriia Shvedun: Doctor of Science in Public Administration, Senior Researcher, Head of the department on management of the Research, Educational and Production Center, National University of Civil Defence of Ukraine
Volodymyr Streltsov: Doctor of Science in Public Administration, Associate Professor, Leading Researcher of the department on problems of management in the sphere of civil protection of the Research, Educational and Production Center, National University of Civil Defence of Ukraine, Kharkiv, Ukraine; Associate Professor of the Management Department, Pomeranian University
Kyrylo Husarov: Senior Researcher of the scientific department on problems of state security of the Research, Educational and Production Center, National University of Civil Protection of Ukraine

DOI: https://doi.org/10.21511/ppm.16(2).2018.29
Journal volume & issue: Vol. 16, no. 2
pp. 321 – 330

Abstract

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Advertising expands and improves sales channels, accelerates money turnover, thereby increasing overall effectiveness of functioning of national economy and its integration into the world economy in general. The analysis of the current trends and future prospects of management of the advertising market of Ukraine at the world level is carried out in the article. In particular, the analysis of the current structure of the world advertising market is made. The assessment of retrospective tendencies of development of the advertising and communication market of Ukraine is carried out. The identification of perspective volumes of the advertising market of Ukraine is made. The forecast of perspective volumes of the advertising market of Ukraine within the next three years is made. In general, the given research allows to allocate problems of the modern advertising market of Ukraine and offers the ways of improvement of the state advertising policy of Ukraine.

Published in Problems and Perspectives in Management

ISSN: 1727-7051 (Print); 1810-5467 (Online)
Publisher: LLC "CPC "Business Perspectives"
Country of publisher: Ukraine
LCC subjects: Social Sciences: Commerce: Business
Website: https://businessperspectives.org/journals/problems-and-perspectives-in-management?category_id=30

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