Perception of entrepreneurs in the processes of innovation and digitization of the supply chain: a study applied in small restaurants

Abstract

AbstractProcesses of innovation in the supply chain are frequently examined in depth within large firms across various economic sectors operating in developed economies. However, studies applied to small companies operating in emerging markets is still incipient, especially due to the few resources they have, which in turn affects their capacity for innovation. Taking into account the social and economic importance of small enterprises in the economic growth of developing countries, this study focused on the analysis of such enterprises, through a sample of 413 entrepreneurs who own small restaurants in Colombia. The data processed through PLS-SEM, analyze the perception of this type of companies, regarding the use of new technologies in the supply chain, through an indirect process of technological innovation, where they had to embrace the use of various platforms, such as apps or websites, to procure the supplies necessary for their restaurants. The results of this research show that Perceived Usability and Perceived Usefulness are antecedents of the quality of the Website and e-satisfaction is considered a result, through which you can indicate the success of the adoption of these technological tools, which allow a better daily operation for such small businesses.

Keywords

• Perceived ease of use
• perceived usefulness
• website quality
• E-satisfaction
• digital transformation
• small companies