Editorial: From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0

• María P. Martínez-Ruiz,
• Mónica Gómez-Suárez,
• Ana I. Jiménez-Zarco,
• Alicia Izquierdo-Yusta

Affiliations

María P. Martínez-Ruiz

Comercializacion e Investigación de Mercados, University of Castilla-La Mancha, Albacete, Spain

Mónica Gómez-Suárez

Comercializacion e Investigación de Mercados, Autonoma University of Madrid, Madrid, Spain

Ana I. Jiménez-Zarco

Economic and Business Studies, Open University of Catalunya, Barcelona, Spain

Alicia Izquierdo-Yusta

Comercializcion e Invetigacion de Mercados, University of Burgos, Burgos, Spain