Social Influence (Jan 2019)

Reassessing the integrated model of advice-giving in supportive interactions: the moderating roles of need for cognition and communication styles

  • Ildo Kim,
  • Bo Feng,
  • JooYoung Jang,
  • Bingqing Wang

DOI
https://doi.org/10.1080/15534510.2019.1581083
Journal volume & issue
Vol. 14, no. 1
pp. 14 – 24

Abstract

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The present study reassessed the effectiveness of the Integrated Model of Advice-giving with participants of varying levels of need for cognition (NFC) and different communication styles (high- and low-context communication styles). Participants (N = 828) were randomly assigned to read one of 33 versions of conversation in which they received advice from a friend. Results showed that NFC moderated the effect of presence of emotional support on recipients’ evaluations of facilitation of coping. Communication styles moderated the effect of presence of emotional support on recipients’ evaluation of facilitation of coping and their intention to implement advice.

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