Motivation among travel agents in India: The moderating role of employee’s expertise and marital status

Abstract

This study contributes to the literature by offering insights over the relationship between job satisfaction and work stress with employees’ motivation among travel agencies in India. The paper aims to determine the impact of job satisfaction and work stress on employees’ motivation level with a specific focus on the moderating impact of employees’ expertise and marital status in the context of travel agencies in Southern India. A survey was conducted over employees of travel agencies in Southern India by adopting scales from the extant studies, and data were analyzed using structural equation modeling through Smart PLS. The outcome of the study reveals that job satisfaction has a strong significant effect on employees’ motivation, unlike work stress and employees’ expertise has a partial significant moderating effect on the relationship between work stress and motivation. The study stressed much about the combined effects of the mediators. The present study has tested the new composite scale to measure the overall motivational level, unlike the previous studies. The survey was conducted between November 2019 and December 2019 and entails 164 respondents, the majority of the subjects are millennials between 18 and 35 years, with 43.3% having master’s degree, all were found to be pre-qualified for the investigation.

Keywords

• marketing
• personnel management
• South Indian companies
• tourism