Journal of King Saud University: Science (Jul 2024)
Research on strategy optimization of sustainable development towards green consumption of eco-friendly materials
Abstract
Climate change and environmental degradation have become major global concerns, leading to an increased focus on carbon footprint reduction. Consumers' purchasing behaviour have been identified as a significant factor in reducing carbon emissions. However, the impact of the carbon footprint on user satisfaction and common prosperity remains unclear. This study aims to examine the impact of the carbon footprint on user satisfaction and common prosperity, with a particular focus on the mediating role of green consumption behaviour and eco-friendly products. The study used a cross-sectional survey design, and data was collected from 400 participants from various industries in China. The participants were selected using convenience sampling, and data was collected using a structured questionnaire. The findings revealed a relationship between carbon footprint, user satisfaction, and common prosperity. Green consumption behaviour and eco-friendly products mediate the relationship between carbon footprint user satisfaction and common prosperity. The study highlights the importance of reducing carbon footprint in promoting user satisfaction and common prosperity. Green consumption behaviour and eco-friendly products play a crucial role in mediating the impact of the carbon footprint on these outcomes. The study suggests that companies should focus on promoting green consumption behaviour and eco-friendly products to reduce their carbon footprint, enhance user satisfaction, and contribute to common prosperity.
