Fees For Advertisements In The Right-Of-Ways Of Public Roads Incurred By A Given Bank Brand In Poland

Abstract

This article aims to present the diversity in the rates of fees for advertisements on selected bank buildings located in the right-of-way, as well as the manner of calculating them. The research covered fees, incurred by a selected bank brand, for advertisements placed on all outlets of the bank in the area of the entire country in terms of the location of the buildings, means of establishing fees, rate of the basic fee, as well as costs incurred by the bank for placing advertisements in the right-of-way according to the state at the end of 2014.

Keywords

• signboards
• buildings in right-of-ways
• right-of-way occupation
• k12
• l85
• r32