TOURISM GOVERNANCE: VILLAGE-BASED TOURISM CRITERIA IN INDONESIA

Abstract

Recently, village-based tourism has been discussed by practitioners and academics after considering the importance of the criteria before destination development. However, there are limited studies concerning these criteria, specifically village-based tourism. Therefore, this study aims to develop the village-based tourism criteria. The literature review showed that thirteen criteria are being suggested, and the experts from the government agency and academics from the tourism department were surveyed using questioners. The twenty-seven experts who participated in this study were analyzed using nonparametric statistics, such as the Mann Whitney and Kruskal Wallis tests, to gain agreement among samples. Therefore, the exploratory factor analysis was conducted to classify the criteria into several factors, also this study was developed using the measurement model. The result showed two types of village-based tourism criteria: (ii) Attractive condition, and parking factor, and (ii) Appealing activity, essential condition, and mitigation factor. Practically, this finding can be considered while developing the village-based tourism criteria and literature.

Keywords

• village-based tourism criteria
• attractive condition
• appealing activity
• essential condition
• parking area
• mitigation