Do e-commerce, e-wallet use, and store location affect purchasing intention?

Abstract

Purpose — The aim of this study is to examine the effect of e-commerce, e-wallet, and store location on consumer purchasing intention. Method — This research employed a quantitative research method, focusing on customers who had dined at Seblak Jeletet Medan. To gather data from a sample of 100 participants, a random sampling approach was used. The data collection process involved the distribution of questionnaires to all Seblak Jeletet Medan customers. Subsequently, the collected information underwent analysis through multiple linear regression. Result — The findings indicated that the utilization of e-commerce had a notable impact on consumer purchasing intention, e-wallet usage was also influential on consumer purchasing intention, and the geographical location of the store significantly affected consumer purchasing intention. Contribution — This research contributes to academia by precisely elucidating the impact of e-commerce utilization, e-wallet adoption, and store locations as pivotal factors affecting consumer purchasing intention

Keywords

• e-commerce usage
• e-wallet
• store location
• purchasing intention