Helpers or halos: examining the evaluative mechanisms underlying selective prosociality

Abstract

This research examines the proximate evaluative mechanisms underlying prosocial partner choice-based reciprocity. Across four studies we presented 855 university undergraduates (online for course credit) and 76 4- to 6-year-olds (offline at a university laboratory) with vignettes describing prosocial, social and non-social characters, and asked participants about their person preferences in prosocial, social and general contexts. Adults demonstrated sophisticated appraisals, coordinating between relevant trait and contextual cues to make selections. Adults were particularly attentive to prosocial cues in costly conditions, suggesting that they were using dispositional attributions to make their selections. By contrast, children were largely unable to integrate trait and contextual cues in determining their partner preferences, instead displaying valenced preferences for non-social cues, suggesting the use of affective tagging. Together, these studies demonstrate that the mechanisms underlying prosocial, partner choice-based reciprocity are not early emerging and stable but show considerable development over the lifespan.

Keywords

• altruism
• reciprocity
• partner choice
• prosocial behaviour
• social cognition