Millennials and Gen Z: Their Characteristics, Perceptions, and Satisfaction from Leisure and Event Perspectives

Abstract

This paper aims to describe the characteristics and digital behaviours of Millennial and Gen Z as event attendees. It also aims to examine the determinants of the two generations’ satisfaction by analysing their relationship with their perceived event quality. The results of regression analysis on 236 participants indicated that event program and event facility were crucial predictors of participants’ level of satisfaction with the event. The originality of this paper lies in the context of the research, where it contributes to assisting event tourism planners manage and design events by considering the views of young generations today.

Keywords

• millennials
• generation Z
• digital behaviour
• event quality
• satisfaction