Media News and Social Media Information in the Chinese Peer-to-Peer Lending Market

Abstract

This paper uses supervised machine learning (sentiment analysis) to analyze the sentiments of social media information in the P2P lending market. After segmentation, filtering, feature word extraction, and model training of the text information captured by Python, the sentiments of media and social media information were calculated to examine the effect of media and social media sentiments on default probability and cost of capital of peer-to-peer (P2P) lending platforms in China (2015–2019). We find that only positive changes in media and social media sentiment have significantly negative effects on the platform’s default probability and cost of capital, while negative changes in sentiment do not have any effects. We conclude the existence of an asymmetric effect of media and social media sentiments in the Chinese peer-to-peer lending market.

Keywords

• media sentiment
• social media sentiment
• asymmetry effect
• peer-to-peer lending market