مدیریت بازرگانی (Sep 2014)
Analyzing of critical success factor of strategic alliances (Case study: Tile & ceramic industrial cluster of Yazd)
Abstract
In recent decades, due to the complexity of the environment, interorganizational collaboration has become the major source of competitive advantage for firms. Researches suggested that many of these partnership structures will meet failure in long term. Accordingly, this study based on system dynamics method was investigated the critical success factors of strategic alliances in the ceramics and tile industry cluster of Yazd province. The goal of this study is to develop the relationship structure between these factors and provide a model to analyze the decision of partnership. According to the research literature, relational capital such as commitment, collaborative approach, mutual trust and satisfaction was emphasized as the critical success factors of strategic alliances. In this research after drawing casual and flow diagrams, scenarios investigated. As the result of this survey, it is denoted that alliances administrators must warranted alliances success by focusing on conflict resolution in short time planning
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