Factors Behind Destination Loyalty - A Study on Tourism Destination

Abstract

Tourism provides significant socioeconomic opportunities for the people in any country. This study examines the factors associated with tourist satisfaction in Bangladesh. It includes a total of 202 randomly selected tourists in Bandarban, a common tourist spot in Bangladesh. From the results of bi-variate analysis of the data, it appears that tourist satisfaction in general may depend on transportation, accommodation, level of expenditure, foods and security in the area. However, multivariate analysis reveals that transport and accommodation facilities are significantly associated with tourist satisfaction. This suggest that the improvement of transport and accommodation facilities are imperative for the sustainable development of tourism industry in Bangladesh.

Keywords

• tourist, satisfaction, destination, repeat visit, and bandarban