ATTITUDE OF THE NEW GENERATIONS OF CONSUMERS TOWARDS FAST -FOOD PRODUCTS

Abstract

The first fast- food vendors were ambulant merchants who parked their carriages with delicacies at the entrance of the factories to feed the workers. This practice is specific to today's Turkish ambulant merchants who expose their “kokoreç”, “manti”, “pilav” and “pide” carts anywhere in the street. The aim of this research was to determine the attitudes and perceptions of the new gene - rations of consumers towards fast food products and to verify the hypothesis that students and IT specialists are the most predisposed segments to such behaviour. In order to carry out this research, a non -exhaustive random survey of 63 people was conducted and a questionnaire was used as a method of information gathering. The research has concluded that the fast food market in the Republic of Moldova is on the rise due to the emergence of a new type of consumer.

Keywords

• fast food products
• junk food products
• food diary
• calorie intake
• competitive advantage