Identity of a vulnerable audience in their higher education center: the case of scholarship holders in Peru

Abstract

Peru faces substantial social and economic inequality. Rural communities experience social exclusion through the undervaluation of their cultural heritage and native languages, creating significant barriers to their personal and professional growth. Higher education scholarships aim to address this issue, yet educational institutions—typically based in urban areas—often present a disorienting environment for these students, affecting both their academic performance and overall experience. This study proposes an audiovisual literacy program for scholarship students at a private university in Peru, designed to enhance their identity and development within an urban setting. Findings suggest that such a program can foster positive change by reinforcing students’ sense of identity, valuing their cultural heritage, and strengthening their connection to the university environment.

Keywords

• Inclusive audiovisual communication
• Beca 18
• cultural identity
• vulnerable audiences
• institutional image
• Economics