Metamorphosis of fashion photography in Iranian society

Abstract

Global trend of fashion photography has adopted the modesty fashion photography as a new procedure for advertising the hijab fashion. The birthplace of this current is outside of Islamic countries but it has become important to accommodate fashion and photography with religious beliefs in Islamic countries. The paper tries to review the fashion photography in the field of hijab fashion concerning Iranian magazines (published or online) and to compare it with global modesty fashion photographs. Then the paper focuses on written sources for getting perception of the features and distinctions between these two trends, on the base of cultural and religious and historical backgrounds. Finally, having studied hijab fashion photographs, one would notice an endless conflict between religious and cultural taboos and psychological needs of any society, leading to a different kind of fashion photography in Iran. This metamorphosis in Iran fashion photography is the result of prohibitions in depiction of feminine bodies, on one hand, and unfamiliarity with modesty fashion Photography, on the other hand.

Keywords

• fashion photography
• hijab
• iran photography
• modesty fashion
• religious and cultural taboos