APPROACHES TO EVALUATING THE EFFECTIVENESS OF INTERNATIONAL INTEGRATION PROCESSESOF THE COMPANY

Abstract

The article seeks to develop a methodological framework for the assessment of international integration processes at the company level. To do this end, the appropriate concepts were clarified, a conceptual approach to the integrated assessment of the effectiveness of international integration process was formulated, which is based on the concept of the synergetic effect, for the determination of which it was taken into account practically all the factors were considered as independent ones before. To identify the key components of a synergistic effect in the article the authors developed a cognitive map reflects the problem area.

Keywords

• интеграция
• международные интеграционные процессы компаний
• синергетический эффект
• когнитивная карта
• трансакционные издержки