Editorial: Online sensory experiences: Consumer reactions to triggering multiple senses by using psychological techniques and sensory-enabling technologies

• Lieve Doucé,
• Carmen Adams,
• Carmen Adams,
• Olivia Petit,
• Anton Nijholt

Affiliations

Lieve Doucé

Faculty of Business Economics, Department of Marketing and Strategy, Hasselt University, Diepenbeek, Belgium

Carmen Adams

Faculty of Business Economics, Department of Marketing and Strategy, Hasselt University, Diepenbeek, Belgium

Carmen Adams

University College PXL, Innovative Entrepreneurship, Hasselt, Belgium

Olivia Petit

Kedge Business School, Marketing and New Consumption Center of Excellence, Marseille, France

Anton Nijholt

Human Media Interaction, University of Twente, Enschede, Netherlands