Annals of the University of Oradea: Economic Science (Jul 2018)
POSITIONING THE OFFER OF FOUR STARS HOTEL FROM FELIX SPA BETWEEN BALNEO AND WELLNESS TOURISM
Abstract
In Romania, around consistent thermal water sources were developed centers / resorts profile SPA, spas named. Balneology is regarded as a branch of medicine dealing with disorders using mineral water. Completing the offer of hotels climatic spa resorts, in response to worldwide trends, it was done with wellness services. In this study we intend to investigate to what extent a four star hotel in the largest spa in the country, has an offer wellness not only name but also as content and consumer perception. The research methods used were: analysis of secondary data, research direct investigation based on a questionnaire applied among customers. Data were statistically analyzed primary and deepened. The first two hypotheses were validated. The third hypothesis was validated in demand limit imposed by the observation unit. Hypotheses are: H1: Offer wellness services unit studied is one incomplete H2: Customer is not the specific Wellness Hotel H3 : Consumer preference is for hotel guests climatic services , especially. The results reflect a partial understanding of the concept of wellness by the hotel management.
