Bìznes Inform (May 2023)
The Essence and Structural Elements of the Financial Potential of a Trade Enterprise
Abstract
The article is aimed at deepening and improving the theoretical foundations of forming the financial potential of a trade enterprise in terms of improving the conceptual and categorical apparatus. Analyzing, systematizing and summarizing the scientific works of many scholars, various interpretations of the concept of «financial potential» are considered, the views of researchers on the definition of structural elements of financial potential are systematized. Within the framework of the study, general scientific and special methods were used, in particular: methods of analysis and synthesis, induction and deduction – to determine the essence and characteristics of the financial potential of trade enterprises; structural and logical analysis, dialectical method, method of generalization – to systematize the structural elements of the financial potential of a trade enterprise. The article examines the essence and content of the concept of «financial potential of enterprise». The concept of «financial potential of trade enterprise» is formulated, structural components of financial potential of trade enterprise are studied and generalized on the basis of resource concept of firm and stakeholder approach. A detailed analysis of the structural elements of the financial potential of a trade enterprise is carried out in accordance with different approaches and the content of its individual elements is disclosed. As a result of the study, it is determined that simply the availability of financial resources is not a financial potential, but only one of its components. Financial potential covers not only financial resources, but also the possibilities of their use and management. As a result of the study, it is proposed to determine the financial potential of trade enterprise as an interrelated aggregate of financial resources, reserves, opportunities for their attraction and use, which is determined by the level of knowledge and competencies of organizationally united financial managers, which, in turn, creates financial support for the promotion of goods to consumers in order to create value for all stakeholders in accordance with the strategic goals of the trading enterprise.
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