Considerações conceituais sobre Efficient Consumer Response (ECR) no contexto supermercadista

Abstract

Supermarket chains’ stock management is very defying when searching for cost reduction and increasing the consumer service level at the same time. There are three main ways: to store the materials in the back of the shopping unit, the use of distribution centers and the Efficient Consumer Response (ECR), which are non-exclusive alternatives that show different feasibility results for each particular problem. ECR is a retailer and producer collaborative management strategy used along the supply chain.

Keywords

• ECR
• Administração de materiais
• Supermercados
• ECR
• Supply chain management
• Grocery industry