Study on Romanian Consumers’ Opinion Regarding the Animal Welfare Labelling of Animal Products

Abstract

The aim of the paper was to investigate the influence some factors on the consumers’ opinion regarding the animal welfare labelling of animal products. The analysed question was: “When purchasing eggs, meat or milk can you easily identify from the label those products sourced from animal welfare friendly production systems?” Respondents chosen only one answer out of the five offered: yes, most of the time; yes, some of the time; no, very rarely; no, never; and don’t know. Thirty three percent of females considered they could find sometime information regarding the animal welfare on the labels, while males considered that this information could be found very rarely. Up to 55 years of age, 50% of the consumers consider that the labels do not contain the information about animal welfare, while after this age most of consumers consider they found this information on the labels. Over 50% of Orthodox and Roman Catholic responders considered that the information on animal welfare on the labels was found some of the time or very rarely. Respondents, irrespective of their living area or monthly income, considered that there is scarce information regarding animal welfare on the labels. Internet access significantly influenced the consumers regarding the availability of the information on the labels.

Keywords

• animal products
• animal welfare
• labels
• romanian consumers