EUROPEAN MARKET AND ITS CHARACTERISTICS

Abstract

The right decision making of some major decisions in the marketing activity, such as those relating to the structure of the supply, logistics, the size and dispersion of the distribution network, sales organization, is directly related to the territoriality or otherwise said to the economic and geographic space, where the supply and demand will meet. In order to know the degree of market concentration and consumption and in the same time the procedures of creation of the distribution systems that will used in this market, it is important the study of the population density within the European Union. The sample size of a market is expressed by the term potential market. Such a market is, for example, the one in which there had not been made exportimport operations, in general, foreign export. Any country or company is launching its activity on an actual market, but always takes into account the changes in the volume of transactions. Increasing the volume is done through the capitalization of the conditions of some not addressed markets or in the markets where the company has entered by extending operations to new segments. In other words, parts of the potential market become the actual market.

Keywords

• european market
• market potential
• business potential
• intensity transactions