Технологія і техніка друкарства (Dec 2016)
The Problems of Providing Information in the Management of the Media Industry Enterprises
Abstract
In modern economic conditions, managerial decisions of managers of enterprises in the media industry and their structural subdivisions are taken at risk. Risk parameters are reduced if the guidance is based on prior experience and market information. Rapid changes in the marketing environment of the enterprise reduce the value of previous experience, which complicates forecasting and increases the risk of making managerial decisions. In modern conditions there are different approaches to the interpretation of the concept of ‘media’. In our opinion, the media is a set of information tools and techniques for transmitting to a particular consumer the message (print word, musical composition, schedule, etc.) in one form or another. As a rule, the term ‘media’ is used not independently, but as part of a more complex word, which is its partial version. One of them is the media business. The conducted analytical review of literary sources has shown that the cluster of media industry forms the enterprises of newspaper and magazine business, book publishing; television, radio, film and video production; the recording industry; production of online content and computer games; database creation. The authors of an article have identified and summarized the current problems of information support of media industry enterprise specialists, based on analysis of the articles of the current regulatory legislation and the current state of the media industry. The main reasons for the lack of relevant information for an economic and statistical analysis of both individual companies and the industry as a whole have been identified. The main problem is that the media industry is not a solid object of statistical studies of national statistics. A large number of informal segments of media products, the opacity of the industry in general, deepens it. Separately, the authors examined the question of the need to develop and expand the concept-categorical instrument of research methodology of media business, terminological clarification of many concepts. Indeed, as shown by analysis, application of the traditional scientific methodology of economic and statistical analysis for research is almost impossible.
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