Representation of femininity in the local TV shows set in Ilam

Abstract

Femininity, like masculinity, is a cultural and historical reality that is constructed in different ways among different people. The present research aims to study the most popular local TV serials set in Ilam over recent years. The main purpose of the research is understand what kind of image of femininity is shown in the local channel of Ilam. To this end, we used the theoretical concepts presented by Goffmanm, Bourdieu and Feminist framework. The research method is content analysis. To identity the visible and invisible concepts in the text, we used coding techniques. Sampling is targeted, hence we have selected three popular TV shows set in Ilam. The results show that these TV shows represent a particular form of femininity as hegemonic, and it helped to accept, approve and strengthen this type of femininity. Also, they resisted against representation of a variety of other femininities present in society, or showed them as abnormal or marginal femininity.

Keywords

• femininity
• representation
• ilam channel
• local serial
• hegemonic