The Impact of the Use of Electronic Commerce on Achieving a Number of Dimensions of Competitive Advantage Applied Study of a Sample of Communication Companies in Kurdistan Region, Iraq. 2016.

Abstract

This research deals with the role of Electronic commerce in terms of Competitive Advantage in a number of communication companies located in the Kurdistan Region of Iraq. Starting from a theoretical scheme which considers the outcome of two variables. In achieving the required objectives, the researcher has taken advantage of the literature review and then has implemented a questionnaire that focuses on sample perspectives expressed in the research. Also, certain methods are used for analyzing and shedding light on the final results. The most important outcome of the concludes that the companies depending on online business have a great impact on sustaining and achieving Competitive Advantage when compared to the company’s rivals. The paper suggests a number of recommendations, most importantly is the activation of the internet as an important factor for successful companies and communication institutions in the modern era.

Keywords

• e-commerce
• competitive advantage
• communication companies
• quality of services
• innovation and innovation