VISUAL COMMUNICATION BETWEEN CULTURAL MEANING AND FUNCTIONAL EFFECTIVENESS. A CASE STUDY IN UPCYCLING DESIGN

Abstract

This paper explains the contemporary Design dynamics and shows how specific design processes influence and modify user behaviour and production narrative in the material culture of a transforming society. The research shows the methods used in applying the design process to create an innovative low cost upcycled multifunctional and transformative backpack/bag in the specific context of nomad working. The purpose was not to create a fashion accessory, but to design a new outer case for laptops and various objects. The case study demonstrates the importance of the collaboration between designers, engineers, technicians and entrepreneurs, namely Bisector Studio as a design team and Upside Down as the producer from Iasi in order to achieve functional innovation and relevant visual communication.

Keywords

• industrial design
• visual communication
• upcycling design
• modularity
• material culture
• critical design