Discursive representation and language of Spanish youtubers: Case Study of the more popular gamers

Abstract

Youtubers have become mass idols and influencers of millions of people who follow their channels every day. This exploratory research analyzes speech, depending on the typology of language used by The RubiusOMG, The WIllyRex and Vegetta77- three Spanish Youtubers with the highest number of subscribers. It has made a content analysis of interpretive base concerning a selection of the first and last videos about the three vloggers’ channels most popular, it specifies which kind of language is often used and the discursive opposing changes of tone. The results are obtained by the repetition of violent, offensive language, discriminatory words which vloggers use and it qualifies in trees networks and word clouds organized across the labelling of the video games called PEGI. One of the highlighted results is that these three young content creators use violent vocabulary frequently while they play videogames.

Keywords

• comunicación
• lenguaje
• youtubers
• vloggers
• gamers.