In this article results of the evaluation of leadership styles, brand managers and assessing the potential of employees in a four-star hotel in Poland are presented. The research were based on the Toyota’s leadership model, especially ninth principle of Toyota management and the BOST survey. On the basis of hotel employees answers the dominant leadership style of managers was determined, from the point of view of their degree of interest according to issues related to the quality of service. The statistical analysis of responses was made using the statistical position parameters and whiskers-box plots. The identification of the leadership structure styles was made in analyzed hotel using leadership style maps and various approaches to the analysis of those maps. The correlation analysis and assessment of employees personal characteristics impact on the scores of the factors was made in the features of superiors. Correlative relationship was examined at three levels of significance 1. α = 0.2, 2. α = 0.1, 3. α = 0.05. The analysis showed that PA factor is judged better by women than by men; respondents differ significantly by level of education in the case of YA factor and by age in the case of YA and YB factors and by work experience in the case of YA factor. Workers differ statistically significantly by sex in evaluation of factor YA. Map of superiors brand was created in order to determine the structure of unconditional behavior and of behaviors that support managers. This analysis showed high efficiency of decision managers and their large commitment (simultaneous dominance of managing behavior and support behavior). Personnel BCG matrix was created based on the traditional BCG matrix with the names used normally in the matrix but related to employees. The analysis showed that the majority of hotel workers rated themselves as people with high growth potential but low-effects of their own work.