Online Event Management on Twitter in the Covid-19 Pandemic Process: The Example of the Ministry of Culture and Tourism

Abstract

In this study, the use of Twitter in local and global online activity management organized to create a sense of community by the Ministry of Culture and Tourism during the COVID-19 pandemic process was analyzed. The ministry's Twitter posts were analyzed using the thematic analysis method between March 11 and June 30, 2020. The Ministry has implemented many local and global activities, which are planned to be conducted in accordance with social distance and hygiene rules, through virtual environments during the COVID-19 pandemic process. These online activities are planned and managed online with both national and international cooperation to increase positive emotions and thoughts in society and reducing the spread of negative emotions caused by the COVID-19 epidemic. In this context, it is seen that the Ministry has undertaken a task of organizing online events that entertain the public since the COVID-19 epidemic started and making informative sharing by using the official Twitter account of the Ministry. Because of the research, it was determined that the correct planning and implementation of online activities within the framework of the corporate vision and mission aroused interest in the target audience and increased the number of followers of the ministry's Twitter account.

Keywords

• halkla i̇lişkiler,
• online etkinlik yönetimi
• sosyal medya
• kültür ve turizm bakanlığı,
• covid-19 pandemi
• social media,
• ministry of culture and tourism,
• online event management
• public relations,
• covid-19 pandemic