PENGARUH TANGIBLE, EMPATHY, RELIABILITY, RESPONSIVENESSdan ASSURANCE TERHADAP LOYALITAS PELANGGAN BERBELANJA PADA TOKO TITA DI LUBUK BUAYA KOTA PADANG

Abstract

This aim of the research is to analyze the Tangible, Empathy, Reliability, Responsiveness and Assurance can affect customer’s loyality. The research is Quantitative and uses non-probability purposive sampling technique. The research using the model of multiple regression statistical analysis to determine the effects of independent variables and dependent variable and the assumption of classical test equipment to see if there are irregularities in the assumption of classical test.The result of the research showed that tangible, empathy, reliability, responsiveness and assurance have a significant impact either partiallyor in conjuction with the level of consumers loyality

Keywords

• Tangible
• Empathy
• Reliability
• Responsiveness
• Assurance and consumers loyality